Scout Leadership Intel — Overview

Created: 2026-05-05

Problem Statement

Account executives and BDRs doing pre-call research must manually navigate 2–4 pages of a company's website to find decision-makers — a repetitive, time-consuming task that interrupts sales workflow. There is no single command to ask "who leads this company?" and get a structured, sourced answer. The consequence is either skipped research (entering calls underprepared) or wasted time (5–10 minutes per company across dozens of accounts).

Personas

Persona A — Account Executive (AE) - Job-to-be-done: Before a discovery call, identify the economic buyer, champion, and technical decision-maker at a target account - Pain: Spends 5–10 minutes per account manually navigating websites; results are inconsistent quality - Critical need: Title precision — "VP of Engineering" vs "SVP Engineering" matters for call strategy

Persona B — Business Development Representative (BDR) - Job-to-be-done: Build prospecting lists quickly; find any named executive to cold-reach at scale across many companies per day - Pain: Manual research doesn't scale across a large account list - Critical need: Volume — more names across more companies per hour, even with lower precision on titles

Value Props per Persona

Persona A — AE: | Feature | Value delivered | |---|---| | Map → Scrape → structured table | Get decision-maker names and titles from the authoritative source (the company's own website) in one command, not 5 clicks | | Source attribution on every result | Know whether to trust the data — "sourced from apple.com/leadership at 2026-05-05" vs "fallback: press release" changes call prep | | Partial results with fallback note | Still get something useful even when the primary page fails; AE can judge whether to dig further | | Error message with URLs tried | When it genuinely fails, know what was attempted so manual investigation has a starting point |

Persona B — BDR: | Feature | Value delivered | |---|---| | Single-command exec list | Research 10+ companies per hour instead of 3; scales prospecting velocity | | Name + title table (any source) | Any executive name beats zero names for cold outreach; source label tells BDR if they should verify first | | Written output file | Leave result files in workspace; reference later without re-running |